Customer Facing

Customer Facing

Hi, I’m Aya,
Customer Focus leader

Opportunity lies where you may least expect it. Looking
at the entire customer journey rather than at a specific interaction can reveal many opportunities to strengthen
your relationships and create real engagement.

OPTIMIZING CUSTOMER EXPERIENCE TO REALIZE BUSINESS POTENTIAL

Every experience that your customers have with your business is an opportunity to earn their loyalty and build an ongoing relationship with them. Truly maximizing the potential of each such opportunity takes a deep understanding of your customers, their needs and expectations, and their experience with your organization or business.

To help you gain this understanding, we use the world’s leading methodology: Design Thinking. At the heart of Design Thinking is the ability to learn and map areas of need and expectation, from the point of view of the customer.

By characterizing the personas who come into contact with your business, we can gain an insight into their needs and motivations, throughout the customer journey.  We can then use this to create opportunities to improve their experience, creating value for the customer and increasing their loyalty.

Contact me, I’ll be happy to talk

Areas of Expertise
 CUSTOMER-IDEATION-Icon CUSTOMER-IDEATION-Hover-Icon
CUSTOMER IDEATION
 CUSTOMER-JOURNEYS-Icon CUSTOMER-JOURNEYS-Hover-Icon
CUSTOMER JOURNEYS
 PERSONAS-Icon PERSONAS-Hover-Icon
PERSONAS
 RESEARCH-Icon RESEARCH-Hover-Icon
RESEARCH

CUSTOMER IDEATION

Stepping into the shoes of your customer, to identify points of opportunity and frustration that need to be addressed. Finding solutions to create the customer experience that will strengthen your relationship, realize business potential and create continuity of service.

CUSTOMER JOURNEYS

Mapping the journey of your customers through every touchpoint and interaction (digital and physical). Finding blind spots and identifying moments of truth, to create opportunities every step of the customer experience.

PERSONAS

Using the results of our research to characterize types of customer. Understanding their needs, motivations and expectations.

RESEARCH

Analyzing relevant data. Mapping customers and stakeholders with relevant services. Interviewing customers to understand the stages of their journey. Bench-marking, according to other solutions available on the market.

Find out more
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